FLORIA SIGISMONDI’s iconic work spans commercials, music video, photography and feature film. Floria has re-imagined such brands as Samsung, Absolut, Target and MAC cosmetics, much as her iconic music videos helped invent and reinvent the personas of artists from David Bowie to Justin Timberlake, Katy Perry to Marilyn Manson. In recent years, Floria has partnered with Alessandro Michele, visionary creative director at the helm of Gucci. Their collaborations have resulted in several breathtaking campaigns, including 2020’s Gucci Bloom campaign starring Angelica Huston and Florence Welch. 2020 also saw Sigismondi’s direction of a provocative Equinox campaign that set the advertising world ablaze. Floria deftly conquers the narrative space of filmmaking, as well, having directed such films as The Runaways, The Turning and critically-acclaimed episodes for The Handmaid’s Tale among other major television projects.